At the beginning of this year we said things were going to be changing slightly at The Hendersons, truth be told we didn't know exactly what that looked like, one thing we wanted to do was create a new brand identity. Something we could grow from, and last month on our 12th anniversary we launched our lovely little cabin logo alongside some other word-marks for the brand. Something we will keep into the future, as it represents not just the shop, but us as a couple.
Over the last 12 years our whole lives have circled around The Hendersons, and running our online shop. If you have seen our most recent instagram posts you can see that we have grown the business from young naive 24 year olds, running flea market stalls to barely keeping up with orders as our online shop went from strength to strength.
However we've been yearning for a change, running a business in the status quo and 'plodding along' is easy, especially when it makes money, you refrain from doing anything drastic to avoid alienating your customers. Truth is we're finding it hard to give The Hendersons the attention it deserves at the moment, we don't have the drive to take it in a new direction and as it stands we're not getting the same level of excitement we used to from it. We are creatively burnt out.
We think we have changed as people and we're not content because the shop doesn't reflect that in its current form and we're yearning for something new. It's a hard realisation to come to. We absolutely adore our products, all of them, we have been selling them for many, many years and have amazing relationships with suppliers from around the world and we hope, when we arrive back on the scene we will still be able to bring them to you in one form or another.
What does this all mean? & is this the end of The Hendersons?
No, but it is a somewhat of a 'hibernation' for the shop for sure, we're winding down our current product offering over the next couple of weeks, there won't be any regular email's to our mailing list, our instagram may seem less product focussed and more about our day to day lives, and probably a bit quieter for the next couple of months, we have other projects we're likely to share and we hope you follow along for the ride.
The Hendersons will always live on in one form or another, we've always felt the Hendersons is a part of us and it always will be, however that looks. Whether it is the odd vintage drop (Because we've come across some amazing pieces we just can't say no to) or a new creative avenue with one-off pieces, made for us, or a little flurry of activity around Christmas, Who knows? we may be back bigger and better come next year, but for now we're going into hibernation for the foreseeable. Giving ourselves some much need space, to recharge and gain new perspective.
We will still operate our wholesale arm of the business Wilder Folks, that side of things is business-as-usual working with some incredible brands and bringing them to the U.K market.
As it stands we would like to thank the thousands of people who have followed our journey, purchased from us and been there for the ride. Here's to whatever comes next.
This isn't a goodbye, more of a see you soon.
With love,
Robin & Lauren
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